We completely understand! That's exactly how we felt before we started using them a few years ago, like you, we were "brainwashed" into thinking: to clean your clothes = you must use laundry detergent.
Right? WRONG.
We can happily say that we haven't bought laundry detergent since August of 09'. Crazy as it sounds, it's true!
Here's the real science behind how it works: So, detergent companies would like to have you believe that it's the chemicals in water that clean your laundry. However, *this is actually not true*.
We normally don't think about it... it's actually WATER that cleans your clothes, water is the most powerful element on earth. What did people clean with before soap even existed? Water.
Detergent alone won't clean your clothes.... you need to add water.
Because what detergents and soap does is it only changes the surface tension of the water and helps the water molecules become more effective and spaced out and slippery to pull the dirt and grime off dirty clothes. This is why soap and detergent has that "slippery/oily" feel.
This process is called chemical saponification.
The side-effects are, of course, all the toxic chemicals used in the process.
Now what our revolutionary discovery does is the exact same thing, except by using magnetism. The water molecule is already a highly magnetic molecule with a positive and negative charge. When the water rotates with the specially designed magnets, the surface tension of the water changes, and the water starts cleaning more effectively, just like with detergent. Basic science, don't you just love it!
You get the cleaning power of detergent, without detergent! And all you do is put the two magnetic balls into your washer machine (on opposite sides of each other) and you're done, you can start washing detergent free!
That's it, so simple... and it WORKS!